Projects
On this page, you will find a mix of hands-on marketing, management, and financial projects where creative ideas meet real-world strategy, highlighting everything from brand redesigns and launch campaigns to sales pitches and deep-dive case analyses. Each project shows how I bridge the gap between fresh storytelling and hard data—proving I can analyze a messy business challenge, identify what actually works, and build a strategy that delivers results. Whether it's a complete visual overhaul for a brand or a breakdown of market trends, this collection is all about turning good ideas into actionable strategies that make an impact.
This project is a comprehensive, data-driven digital marketing consultation and multi-channel growth strategy tailored for Ithaca Bakery, a landmark local business with a 100-year history. The goal of the project was to audit the bakery's underperforming digital assets and build an actionable roadmap to increase online revenue, capture local catering demand, and modernize their community engagement. Detailed within "Ithaca Bakery.pdf", the final campaign features deep-dive competitive analysis, data-backed buyer personas, a complete website user experience (UX) and mobile redesign plan, localized SEO keyword mapping, automated email marketing lifecycle funnels, and optimized paid search and social media content mockups.
This project is a data-driven corporate strategy case study and market consultation that analyzes the competitive positioning and platform optimization of Amazon Prime Video within the highly saturated streaming industry. The goal of the project was to evaluate Prime Video's unique subscription ecosystem, diagnose prominent consumer friction points, and build an actionable, multi-tiered roadmap to maximize customer lifetime value and drive ad-supported revenue growth. Detailed within the presentation slides, the final campaign features a comprehensive industry evolution overview, a Porter’s 5 Forces framework, a cross-platform pricing and market share competitive audit, data-backed buyer personas targeting Millennial and Gen Z demographics, a financial breakdown of customer acquisition and retention costs, and a structured short-to-long-term implementation plan.
This project is a strategic marketing analysis and business development case study focused on the growth, positioning, and market expansion of Cann, a low-dose cannabis beverage brand marketed as a social tonic alternative to alcohol. The goal of the project was to analyze how a startup can successfully navigate extreme industry hurdles while capturing a mainstream, health-conscious audience. Detailed within the presentation slides titled "Cann: High Hopes for Cannabis Infused Beverages", the final analysis applies a VRIO framework to evaluate Cann’s brand equity and vertical integration, models consumer targeting profiles for alcohol moderators and cannabis newcomers, analyzes quantitative data from their viral "Taste so Good" marketing campaign, and outlines a structured short-to-long-term plan of action to prioritize new market expansion and brand awareness over immediate sales saturation.
This project is a comprehensive corporate financial evaluation and investment analysis that assesses the market viability of NVIDIA within the highly competitive semiconductor and technology sectors. The goal of the project was to utilize historical ratio analysis from 2022 to 2024 to determine if NVIDIA constitutes a favorable long-term investment, while mapping its modern financial trajectories against a historical baseline of Apple Inc. before its exponential stock boom. Detailed within the report, the final document delivers a thorough diagnosis of the company’s capital structure and operational health. It includes comparative analyses of liquidity via the Current Ratio, leverage risk through Debt-to-Equity and Debt-to-Assets evaluations, asset efficiency via Return on Assets, market valuation using Price-to-Earnings multiples, and inventory lifecycle risk through an Inventory Turnover audit.
This project is a comprehensive, data-driven product launch campaign and go-to-market marketing strategy designed for the commercial introduction of the Google Pixel 10 smartphone. The goal of the project was to develop an integrated promotional roadmap to sell a minimum of 500,000 units over a six-month period by positioning the device as an ethical, AI-integrated alternative to competitors like Apple and Samsung. Detailed within the presentation slides, the final campaign features a deep competitive landscape analysis, an AI-and-sustainability-focused consumer persona profile, and a multi-tiered promotional rollout strategy. This strategy delivers ready-to-publish mockups for an eco-conscious consumer campaign, a structured Best Buy retail trade incentive program, and experiential pop-up brand activations. Additionally, the project includes a rigorous financial audit containing pricing strategy distributions, itemized promotional budgets, an Incremental Break-Even Volume calculation, and a Return on Investment forecasting model.
This project is an in-depth consumer behavior analysis and brand crisis case study focused on Peloton Interactive’s controversial 2019 holiday advertisement campaign, "The Gift That Gives Back". The goal of the project was to evaluate the extreme misalignment between a luxury lifestyle brand's marketing intentions and actual public perception, examining how social media acceleration can transform a corporate message into a cultural flashpoint and financial liability. Detailed within the research paper "HSB Case Peloton", the final analysis explores Peloton's foundational business model, identifies its primary affluent target demographic, diagnoses the specific consumer psychology and cultural sensitivities driving the massive backlash, details the viral mechanics across platforms like Twitter and YouTube that amplified the public outrage, and examines the resulting financial fallout, including a sudden 9% stock price drop. Finally, the study critiques Peloton's crisis management strategy, which relied on defensive reframing and brand loyalty rather than a traditional public apology.
This project is a target audience analysis and strategic marketing case study focused on consumer behavior mapping, profile segmenting, and campaign positioning for Keurig coffee makers within the college student demographic. The goal of the project was to construct a data-backed consumer archetype, isolate key purchasing psychological drivers, and build an actionable, localized marketing strategy to convert a budget-conscious, trend-driven audience segment into loyal customers. Detailed within the presentation, the final document delivers a thorough target-market diagnostic. This includes a comprehensive "Target Persona" profile tracking lifestyle habits, core values, and product frustrations, a contextual purchase log audit analyzing routine and impulsive buying triggers, a defined scope of messaging to pitch an at-home coffee maker as an affordable daily luxury, and a multi-channel execution plan featuring late-night social media placement strategies, "aesthetic" TikTok influencer campaigns, and a loyalty-driven subscription rewards funnel.
This project is a comprehensive corporate strategy analysis and retrospective case study examining the market turnaround and competitive performance of Company D, "Star Stream," within the Business Strategy Game (BSG) simulation. The goal of the project was to evaluate how a company can successfully pivot from initial strategic failure into a market-leading position. Detailed within the presentation slides titled "BSG Final Presentation", the final document delivers a thorough corporate diagnosis and operational assessment. It tracks the firm's strategic transition into a high-margin "Deep Sea" niche, analyzing quantitative metrics such as multi-year Investor Expectation scores, Best-in-Industry achievements, and Weighted Average performance metrics. Additionally, the presentation breaks down critical operational variables, including average production cost and operating profit margin comparisons, aggressive celebrity endorsement acquisitions, regional S/Q rating adjustments, and geographic market-share mapping across a multi-year simulation timeline.